At Peeeyesyem Group, innovation is at the heart of everything we do. As a diversified holding company with a portfolio spanning industries such as chemicals, IT solutions, automotive parts, hospitality, and manufacturing, we recognize that staying ahead means constantly evolving, embracing technology, and delivering new value to our customers and stakeholders.
This year marks a significant step forward in our group’s journey of innovation. Across our companies, we have implemented new technologies, processes, and customer-focused improvements that strengthen our position as leaders in our respective fields.
In our chemical manufacturing division, Emirates National Chemical Industries (EMICHEM) has invested in advanced production technology that enhances product quality and efficiency while minimizing environmental impact. This upgrade not only meets international standards but also aligns with our commitment to sustainable operations and eco-friendly practices. It reflects our forward-thinking approach to balancing business growth with social and environmental responsibility.
Meanwhile, our IT solutions business continues to deliver cutting-edge software and technology services to meet the growing digital needs of businesses in the UAE and beyond. From cloud-based solutions to tailored IT infrastructure support, our team is helping companies embrace digital transformation, making operations smoother, smarter, and more secure.
Our hospitality ventures — Annapoorna Restaurant and Arabian Hut — have also seen innovative changes designed to improve customer experience. Annapoorna introduced a revamped menu inspired by customer feedback, showcasing authentic flavors in creative new ways. Arabian Hut, meanwhile, introduced digital ordering and delivery enhancements, making it easier for customers to enjoy our renowned Arabic and multicultural cuisine. These initiatives reflect our belief that innovation is not just about technology but also about listening to our customers and responding to their needs.
On the automotive side, PSM Parts World, our spare parts trading company, has implemented a new inventory management system, ensuring faster fulfillment, improved stock accuracy, and better service for our clients. The system leverages real-time data to optimize operations and meet customer demands efficiently.
We believe that innovation should touch every aspect of our operations — from the back office to the customer experience — and that it should create meaningful impact. Across our group, we’re proud to see our teams embracing a culture of continuous improvement, suggesting ideas, testing new approaches, and collaborating to achieve outstanding results.
As a holding company, Peeeyesyem Group fosters innovation by empowering each of our businesses to invest in research, adopt modern technologies, and reimagine how we serve our customers and communities. We also share knowledge and best practices across companies to amplify our collective impact.
