At Peeeyesyem Group, we have always believed in transparency, communication, and celebrating the journey of our businesses. As a diversified holding company with a rich history of entrepreneurship, innovation, and excellence, we understand the importance of staying connected — not only with our valued customers but also with our partners, employees, and the larger community.
We are proud to announce the launch of our dedicated Media Section, a dynamic space designed to highlight our latest press coverage, important announcements, and exciting updates from across our group of businesses. This initiative reflects our ongoing commitment to sharing our story as it unfolds and keeping our stakeholders informed about the work we’re doing across industries.
Why We Created the Media Section
As a group holding company, Peeeyesyem manages a diverse portfolio of businesses spanning hospitality, automotive, IT solutions, chemicals, fragrances, and more. Over the years, our businesses have been recognized in newspapers, trade journals, online publications, and community forums. Yet, until now, there hasn’t been a single place where you could easily access these stories and follow our growth journey.
The new Media Section aims to:
- Highlight press coverage and recognition.
We’re humbled to have been featured by respected publications, and we’re eager to share those stories here. - Share key announcements.
Whether it’s opening a new branch, launching a new product, or earning an award, you’ll find all important updates here. - Celebrate milestones.
Every new success, every completed project, and every innovation is a testament to our teams’ dedication — and we want to honor that publicly.
We envision this section as more than just a news page — it’s our way of staying engaged with everyone who’s part of the Peeeyesyem family, showcasing how we continue to evolve and create impact in each sector we operate in.
A Recent Highlight: Expanding Our Hospitality Footprint
One of the most exciting developments in our group’s journey this year has been the expansion of our hospitality division, specifically the opening of two brand-new restaurant branches — one in Sharjah and another in Abu Dhabi. Building on the reputation of our beloved Annapoorna Vegetarian Restaurant and Arabian Hut Cafeteria, these new locations will bring the same authentic flavors and exceptional service that our customers have enjoyed for decades.
This milestone not only demonstrates our commitment to growth but also our promise to bring our culinary excellence closer to our customers. With these openings, we now operate more than five hospitality outlets across the UAE — each one upholding our values of quality, authenticity, and warm hospitality.
In the words of our Group Managing Director:
“The success of our hospitality division reflects the values of Peeeyesyem Group: delivering value, fostering trust, and exceeding expectations. We are proud to grow alongside the communities we serve.”
We’re grateful for the trust and support of our customers, employees, and partners who make achievements like this possible.
Looking Back, Moving Forward
Since our founding in the early 2000s, Peeeyesyem Group has grown from a small, ambitious venture into one of the UAE’s most respected diversified business groups. Our story began with a vision: to create value in every sector we touch — and to do so with integrity, innovation, and dedication.
Today, our businesses include:
- Emichem (Emirates National Chemical Industries): advancing chemical manufacturing through technology and innovation.
- PSM Parts World: supplying high-quality automotive spare parts across the region.
- Emirates Special Vehicles: designing and manufacturing specialized vehicles with an integrated facility in Ras Al Khaimah.
- Mobisat IT and Security Solutions: delivering reliable IT, communication, and security system solutions since 2007.
- Annapoorna Vegetarian Restaurant and Catering Services: serving authentic South Indian cuisine and catering needs for over 20 years.
- Arabian Hut Cafeteria: a beloved destination for Arabic-style food in Deira.
- Fruit Punch UAE: delighting mall-goers with fresh juices and snacks in premium malls.
- Al Firdous Perfumes: crafting exquisite fragrances inspired by the aromas of paradise.
- Gulf Global Resources and Precios Trading: enabling trade across industries with trusted expertise.
Each of these businesses is more than just a name — they are the result of our team’s relentless hard work and our customers’ unwavering trust.
Stay Connected
We invite you to visit the Media Section often to stay up to date with the latest from our group. Here, you’ll find stories of how our businesses are making a difference — whether it’s through innovation in manufacturing, excellence in service, or expansion into new markets.
